Fairway Group
Brand refresh for independent fiduciary group Fairway. Working with an existing logo and basic brand kit. My idea was to take the existing logo and deconstruct the arches that make the logo and use them as brand elements. I sourced imagery that worked alongside Fairways brand messaging of how the company were working on a journey to achieve their goals. Taking the brand arches from the logo, I made them interact with the imagery by using coloured paths and made sure the images worked with the brand colour palette. This resulted in being able to create unique imagery which could be used through their website, social media, print advertising and brochures. Find more out about Fairway group at https://www.fairwaygroup.com.
Year
2022
Client
Fairway Group
Service
Branding
Location
Jersey
Based in Jersey, Guernsey, Isle of Man & Ireland, Medicann is an award-winning medicinal cannabis clinic that sets the standard in patient care, community outreach and its own tried and trusted protocols, which have been adopted by clinics across the UK. I was approached to give Medicann’s brand a refresh and create a style guide which included a new colour palette, brand font, social media post designs and templates as well as a new website which could be used to communicate the benefits of medicinal cannabis and allow people to book for a free consultation. The brand refresh was followed by some print work which has included brochures, flyers, pull-up banners, signage and event designs and promotions. You can find out more about Medicann at https://www.medicann.co.uk.
