Axia
Axia Media Group provide international accountancy and business management services for high-profile professionals in the sports, media and entertainment industries. Working with Oi Group I was tasked with creating a refreshing brand design that stood out against other competitors in the same field. The client was looking for something eye catching and completely different to anything else out there. I worked with 3D artist Ryan Vautier on creating 3D elements that complemented the vibrant teal colour of the Axia brand. To match the striking digital presence, we used Dayfold print to produce some business cards with holographic foil to continue the need for stand out when passing on to potential clients or business partners. You can find more out about Axia Media Group at https://axiamediagroup.com.
Year
2024
Client
Axia Media Group
Service
Branding
Location
Liverpool
Brand refresh for independent fiduciary group Fairway. Working with an existing logo and basic brand kit. My idea was to take the existing logo and deconstruct the arches that make the logo and use them as brand elements. I sourced imagery that worked alongside Fairways brand messaging of how the company were working on a journey to achieve their goals. Taking the brand arches from the logo, I made them interact with the imagery by using coloured paths and made sure the images worked with the brand colour palette. This resulted in being able to create unique imagery which could be used through their website, social media, print advertising and brochures. Find more out about Fairway group at https://www.fairwaygroup.com.
